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Privacy Policy

Grey Beards, LLC
Effective Date: April 1, 2026

1. Introduction

Welcome to greybeardsshop.com (the “Site”), operated by Grey Beards, LLC (“we,” “us,” or “our”). We are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and make purchases through our online store.

By accessing or using our Site, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

2. Information We Collect

2.1 Personal Information

When you place an order or interact with our Site, we may collect the following personal information:

  • Full name
  • Email address
  • Billing and shipping address
  • Phone number
  • Payment information (processed securely through WooPayments; we do not store your full credit card details)

2.2 Automatically Collected Information

When you visit our Site, certain information is collected automatically, including:

  • IP address
  • Browser type and version
  • Operating system
  • Referring URLs and pages visited
  • Date and time of your visit
  • Device identifiers

2.3 Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device. We use the following types of cookies:

  • Essential Cookies: Required for the Site to function properly, including shopping cart functionality, session management, and user authentication through WooCommerce.
  • Analytics Cookies: We use Google Analytics to collect information about how visitors interact with our Site. Google Analytics uses cookies to gather data such as pages visited, time spent on the Site, and traffic sources. This information helps us improve our Site and understand customer behavior.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To process and fulfill your orders, including shipping and delivery of physical products
  • To process payments securely through WooPayments
  • To communicate with you about your orders, including order confirmations, shipping notifications, and customer service inquiries
  • To improve our website, products, and customer experience
  • To analyze Site usage and trends through Google Analytics
  • To detect and prevent fraud or unauthorized transactions
  • To comply with legal obligations and enforce our terms of service

4. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information with the following categories of service providers who assist us in operating our business:

  • Payment Processing: WooPayments (powered by Stripe) processes your payment information. Their handling of your data is governed by their respective privacy policies.
  • Shipping and Fulfillment: We share your name and shipping address with shipping carriers (such as USPS, UPS, or FedEx) to deliver your orders.
  • Analytics: Google Analytics receives anonymized usage data to help us understand Site traffic and user behavior. Google’s use of this data is governed by Google’s Privacy Policy.
  • Legal Requirements: We may disclose your information if required by law, in response to a subpoena, court order, or other legal process, or to protect our rights, property, or safety.

5. Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help us analyze how users interact with our Site. The information generated by the cookie about your use of the Site is generally transmitted to and stored on a Google server in the United States.

Google Analytics collects information such as how often users visit the Site, what pages they visit, and what other sites they visited prior to coming to our Site. We use this information solely to improve our Site and services.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. You can also manage your cookie preferences through your browser settings.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Specifically:

  • Order Information: Retained for a minimum of seven (7) years to comply with tax and accounting regulations.
  • Analytics Data: Google Analytics data is retained according to Google’s data retention settings, which we have configured in accordance with our business needs.
  • Cookies: Session cookies expire when you close your browser. Persistent cookies have varying expiration dates as set by WooCommerce and Google Analytics.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, or disclosure. These measures include:

  • SSL/TLS encryption for all data transmitted between your browser and our Site
  • Secure payment processing through WooPayments, which is PCI-DSS compliant
  • Regular security updates and monitoring of our WordPress and WooCommerce installation

While we strive to protect your personal information, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee the absolute security of your data.

8. Your Rights and Choices

8.1 Access and Correction

You may request access to the personal information we hold about you and ask that we correct any inaccuracies. To do so, please contact us using the information provided in Section 13 below.

8.2 Deletion

You may request the deletion of your personal information, subject to certain exceptions required by law (such as tax and accounting record retention). We will respond to your request within a reasonable timeframe.

8.3 Cookie Management

Most web browsers allow you to control cookies through your browser settings. You can set your browser to refuse all cookies or to indicate when a cookie is being sent. Please note that disabling cookies may affect the functionality of our Site, including your ability to place orders.

9. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

  • Right to Know: You have the right to request that we disclose what personal information we collect, use, and share about you.
  • Right to Delete: You have the right to request the deletion of your personal information, subject to certain legal exceptions.
  • Right to Opt-Out of Sale: We do not sell your personal information. However, if this practice changes, we will provide a clear opt-out mechanism.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise any of these rights, please contact us at privacy@greybeardsshop.com. We will verify your identity before fulfilling your request and respond within 45 days.

10. Do Not Track Signals

Our Site does not currently respond to “Do Not Track” (DNT) browser signals. However, you may opt out of Google Analytics tracking as described in Section 5 above.

11. Third-Party Links

Our Site may contain links to third-party websites or services that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of any third-party sites you visit.

12. Children’s Privacy

Our Site is not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly. If you believe a child has provided us with personal information, please contact us immediately.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Grey Beards, LLC
Email: privacy@greybeardsshop.com
Website: https://greybeardsshop.com

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any changes will be posted on this page with an updated “Effective Date.” We encourage you to review this Privacy Policy periodically. Your continued use of the Site after any changes constitutes your acceptance of the revised Privacy Policy.